Super Charge your Mobile Engagement
Many businesses, start-ups to large industries, now focus well on customer engagement, which is the backbone of their businesses. The e-commerce world attracts more crowd gradually, the strategies or the ways to acquire and engage the end-customers raises too. To withstand the numerous approaches and to be successful in customer engagement, mobile apps come to an edge.
Did you Know?
Most business leaders trust that the mobile-first approach to interacting with consumers is profiting as they enable push notifications, personalized recommendations and promptly engage the customers through rewards on purchases.
The web portals proved to be a better way of interacting with customers, but mobile applications take a notch over the web portals. The limitations of web portals, such as maintenance, cost, safety concerns, and the customers’ expectations for mobile support, opened doors for the mobile-first approach. Two-way messaging allows a conversational style of interaction with the consumers. Though it minimized logging into web portals or a call to customer care, the length of messages sets boundaries.
The need to engage customers with instantaneous announcements has become essential for businesses. Customer engagement does not limit to just creating appointments or technical support but extends beyond it. For instance, for asset-centric businesses, asset visibility and accuracy are must for the best service outcomes. When you provide access visibility to equipment owners, it is easier to track the location and maintenance of the assets. Also, for customers, it builds trust, and you become their easier choice of business.
The extensive use of smartphones, tablets, and other mobile devices defines the rising popularity of mobile applications among consumers. In turn, these are closely related to consumer behaviour and needs. The potential of repetitive use of the business mobile application and user experience is the driving factor for customer engagement. Hence, it is worth noting that the customer’s expectations increase for a seamless virtual shopping experience during and after the pandemic.
Traditional Vs Digital-first Approach
The traditional ways to build relationships with customers based on incentives and direct marketing are slowly fading away. Nowadays, the customers are co-creators of the brand through social websites and shares. In this digital-first and mobile-first era, consumer user goals and usability derive the success of a mobile application.
The potential of automating routine tasks, streamlining the buying process, In-App messages, accurate data collection enables boost sales. According to a study, data collection using mobile applications is much less expensive than other forms of data collection. Moreover, you can analyze the consumer purchase patterns accurately that helps in creating personalized experiences per consumer.
Do you know Games has 200X more power when it comes to retaining User, and increasing engagement, an increase in 16% engagement can increase the conversion rate by 10%.
Do reach out to us and see how Blaash can help you organically retain your key customers. Reach out for a Free Demo.
Conclusion
In a nutshell, today, mobiles are everywhere and with everyone, so is your business with an engaging mobile application. Gradually, many customers are moving to mobile-only applications owing to the ease of use and easier interaction. Are you looking for the best customer engagement? Now is the right moment to stay abreast in your business with an interactive mobile application that meets your user goals.
For a free demo, drop an email at contact@blaash.io . Talk to our experts to understand more about how you can leverage Engagement Via Mobile Games directly integrated in your Mobile Apps
