Key Pointers to Stay Competitive for sustained growth for your D2C

Many brands are also developing direct-to-consumer and branded e-commerce strategies in addition to Amazon, Flipkart, and Nykaa. Ecommerce sites like Amazon, Flip cart, and Nykaa invest huge sums in attracting, converting, and retaining their online shoppers, making it possible to shop online around the world.

Online shoppers in India are increasing day by day, study shows that Online shoppers are expected to reach 220 million by 2022.

• It was reported that Flipkart had revenue of approximately 433 billion Indian Rupee in 2021 and Nykaa expects to reach 23 billion U.S. dollars by the end of 2022.
• The study also shows that Amazon is the biggest eCommerce company globally, accounting for 38% of US online sales alone.

Having an e-commerce store that can stay competitive against these statistics isn’t easy.

It is estimated that India will have 900 million internet users by 2025, To be successful, you don’t have to beat Amazon or Flipkart, or Nykaa. To succeed, it needs to find its own segment of the market and master it.

Here are the best strategies to help you compete with other e-commerce giants.

It is possible for your store to succeed or fail based on your ability to provide exceptional customer service. ‘Standardized’ is one word that describes Amazon’s shopping experience.

First and foremost, your website visitors form their first impression of you based on the layout of your website and the way the information is presented. Your Site layouts should be designed to maximize conversion rates because improving the user experience begins with web design. Your site gets better when you add a variety of content such as videos, animated images, and games. In addition, you can create distinct landing pages with clear navigation, use color and contrast, and utilize responsive design with breadcrumbs and compress images. Don’t forget to double-check your work and check your results.

Customers who are happy with the service they receive will recommend the business to others, and their loyalty is also a major advantage for the business. Your website has a good chance of being visited by the people the customer shares their experience with.

By establishing a distinction between your online store and the eCommerce giants’, you can compete against them. We all know this! Even you constantly get bombarded with advertisements from eCommerce sites, as such your potential consumers also. The result is that if you appear the same as others, you find it difficult to breakthrough. In order to build visibility of your products, whether your eCommerce site is just started or you are trying to increase sales, you should think about branding. Let them know who you are and how can you assist them. Creating useful content for potential customers or engaging in social media campaigns can help you achieve this goal. Search engine optimization is needed to bring organic traffic to websites. Keep an eye on SEO best practices to avoid disappointing search engine results. Making product discovery easier, more pleasant, and faster on your website enables customers to have a smoother customer journey.

Offer comprehensive product descriptions, together with this building your social media presence on Facebook, Twitter, and Instagram through regular posts about your products, customers, and brand, along with Google Pay-Per-Click advertising and social media marketing.

64–85% of site visitors are likely to buy a product after viewing your video, according to research.

Make your customers aware of any extra shipping or handling charges and avoid any hidden charges and disclose your charges straightaway.

Customers’ behavior can be influenced and shaped through incentive programs. When you offer them a positive reward for their loyalty, they feel appreciated. This is another way to compete with eCommerce giants.

Google Trends is an excellent tool for tracking market activity.

Keep an eye on what incentives your competitors offer to their customers. You can take advantage of being more desirable in your own right if your online store offers exclusive deals. It can be a discount, a rebate, a points-based discount, a points-based prize, etc. We can help you here.

In addition, subscriptions are a popular business strategy at big-box stores. You can create consistent, recurring income by offering subscriptions as a business strategy. Consider Amazon Prime, which is immensely popular. People will be less likely to compare prices before making a purchase if your incredible deals constantly encourage them to buy from you. That is the reason, instead of continuously lowering your quality so you can compete with other online stores, it is more effective to compete head-to-head. Subscriptions for discounts, freebies, and exclusive deals can also be offered. Make people feel like they can return to your business by offering loyalty programs, customer communities, or a discount on another purchase.

Research reported that people making purchases on mobile are doing so quicker than ever before, with 56% deciding right away or within an hour after researching.

IN 2022 global email users are expected to reach 4.3 billion users according to Statista 2021 report. And it is also expected to reach 4.6 Billion users by 2025.

This statistic confirms that brands shouldn’t miss out on email marketing. Communication has changed significantly over the years. Yet, email marketing continues to grow despite this. The benefits of a great email marketing campaign can’t be ignored when considering this email marketing statistic.

It is estimated that email marketing ROI is 4200% ($42 on every $1 spent). It should come as no surprise that email marketing has such a high return on investment due to its widespread popularity and proven benefits.

You can generate revenue with an effective email marketing strategy. Despite all the attention being paid to social media, likes, shares, and tweets, email marketing isn’t going away. According to the Content Marketing Institute, 87 percent of marketers distribute their content via email marketing. Compared with organic search, paid search, and social media, the results of this study show email marketing leads the pack when it comes to customer acquisition and retention.

It is not necessary to send only text emails. Adding visual elements to your campaign makes it more engaging. In fact, 45% of recipients say that they like brands that are fun, so don’t be afraid to step outside the box. Use emojis, videos, and photos in your next email marketing campaign.

Final thoughts- With the knowledge, you have gained thus far, you should be able to determine where your eCommerce store is lacking and what steps you need to take to get ahead of your competitors. A well-built website, fast fulfillment, and personalized messages all contribute to a memorable and enjoyable experience.

Let’s see How Blaash can help you create a Sustained growth strategy to create differentiation to beat the competition, increase Customer Loyalty.

Stay competitive despite your size!

Originally published at https://blaash.io on March 22, 2022.