Are You Seeking Bullseye In D2C Ecommerce? Add Social Stories to your Store?
Influencers Marketing doesn’t need an introduction, as with the word we automatically visualize some of the biggest influencers in the business today who have large followings on platforms such as Instagram, Facebook, YouTube, and more. Modern consumers readily use the internet and social media to communicate with brands in a personal, relatable way, which D2C brands utilize wisely.
As a result of the elimination of middlemen, it doesn’t matter what you search for, D2C companies have created products serving any and every niche. D2C brands have become more self-reliant and are selling directly to their consumers.
Among the most effective marketing techniques available for generating online traffic, influencer marketing is considered to be the most effective. Influencer marketing produces yearly growth potential that organic search and email can’t match. However, we will see how influencers are becoming a key part of D2C eCommerce and how D2C brands are leveraging them effectively.
FYI, the survey indicates that influencer marketing will reach $16.4 billion by 2022. 75% of brands are planning to devote a separate budget solely for influencer marketing.
Image Source — Google Trends
“Every contact we have with a customer influence whether or not they’ll come back”- Kevin Stirz
Since the Millennial generation and Genz X are the leading consumer groups, influencers’ opinions are highly influential on any decision they make regarding products and services. The advent of influencer marketing has reshaped word-of-mouth marketing to such an extent that brands of all sizes are collaborating with influencers to promote their products and services. As a result, approximately 54% of firms that work with influencers operate eCommerce sites. Connect to us to understand more about influencer strategy for your business
Influencers are people they can relate to on different levels. Using bloggers for SEO or YouTube influencers to create promotional videos can help you reach more people. As a result, marketing campaigns can be made more effective by these social media influencers.
Influencers can be differentiated by their types and each type has its own circle of engaging with consumers.
Therefore, you need to be wise when choosing the right kind of influencer to represent your brand from the following types of influencers: (we can help you here to select)
- Mega-influencers with more than a million followers (These can be celebrities)
- Macro-influencers with 500K to 1 million followers
- Mid-tier influencers with 50K to 500K followers
- Micro-influencers with 10K to 50K followers
- Nano-influencers with 1K to 10K followers
Any many more like Gaming Influencers, Bloggers, Vloggers, Live-Streamers, Photographers, and some of them are specifically as per the different niches like Sports stars, Beauty Influencers, Activists, etc.
To make the customer’s entire shopping experience seamless, brands use the method of social commerce. By its very nature, influencer marketing differs substantially from traditional marketing, in that consumers don’t feel pressured. Social media users willingly follow influencers and rely on their posts. Influencer marketing campaigns are highly dependent on the influencers you select. If you choose the right influencers, you will reap great rewards.
As the study shows that the biggest group of loyal consumers for D2C brands are those who are connected to companies through social media. By leveraging brands’ relationships with influential customers, D2C influencer strategies can be developed that are both effective and efficient.
“Study shows 86% of women use social media for purchasing advice”.
“Enterprise marketers are more likely than ever to want to work with micro-influencers, up from 80% in 2020.”
Influencer marketing begins with setting up your goals and objectives before you approach any influencers. The number of social media influencers is enormous, but not all of them will be right for your brand, you should know which social media platform will work best for you, which is largely dependent on what you are selling. As a result, it is crucial to find the perfect match, and this should be based on your goals and expectations.
The quality of your business is being praised by influencers. The influencers already have their audience’s trust, so they make you appear trustworthy for their audience. Consumers will view you as an authentic business because an influencer recommends you. Influencer campaigns reduce marketing commissions and reduce intermediary costs, using top-tier influencers will still cost less than traditional marketing channels, even if you charge a premium for their services.
Your business will benefit greatly from influencer marketing. Study shows, your business can generate $6.50 in return for every $1 invested in influencer marketing. That means you could generate a return of 650% or higher. This is a worthwhile investment.
“65% of respondents say measuring ROI remains a major barrier in influencer marketing”
Like a person has good and bad habits together, influencer marketing also has its pros and cons.
In a survey, 61% of marketers struggle to identify the right influencers. It is difficult to gauge if an influencer has authentic followers. A few social media accounts have soared to influencer status by buying fake followers, rather than accumulating real followers. As a result, if you partner with one of these accounts unknowingly, you won’t see any results. Influencer marketing is a strategy with no manual, so brands usually learn from their successes and mistakes. Identifying and launching the right influencers took a lot of your time and effort. Yet without tracking and monitoring your campaigns, your efforts can be ruined.
You may need to pay thousands of dollars monthly for an influencer marketing agency. Depending on the agency, they will typically charge for developing an influencer marketing campaign and strategy, researching, and hiring influencers, developing creative concepts, tracking the campaign, etc.
The question is how will you utilize the influencer strategy for your brand marketing?
Hire an influencer marketing agency if you’re launching a new brand and have the budget to do so. There is no one-size-fits-all answer because it depends on how involved you want to be, your budget, and your overall campaign goals. Market your brand authentically in 2022 by using influencers, and it is worth your time and money to explore your options.
We are here to help you with this, let’s talk to explore how Blaash’s Social Entrainment Module can help your customers to get an immersive experience, add shoppable videos, Web Stories to make Shopping more exciting and enriching.
Originally published at https://blaash.io on March 22, 2022.
